BRIEF
The aim of this project is to produce persuasive media for City Hospice in Cardiff. This was a live project, we communicated with the client professionally as a group and worked as a team through the ideation process. However, the main deliverables were designed individually in order to allow the client to receive a variety of options of medias and styles. My designs included posters, social media concepts and a cardboard advertisement stand.
RESPONSE
I focused on a younger target audience as it was a preference of the client. Due to the ‘Marvel’ and ‘DC’ universe being so popular with young adults, I created visuals based on super heroes. My intention was to represent volunteers as everyday heroes in order to communicate the importance of volunteering.
Due to the fact that social media is very popular among young adults, I decided to create a variety of social media posts and stories in order to heighten the hospice’s online presence. Along with my social media designs, I included a personalised hashtag “#Cityhospicehero” as a way to bring attention to the hospice through social media.
Social media posts
Social media 'story' design
Social media 'story' design
