BRIEF
The Brief for this project was not only set by my university, but was also set by an external source called The D&AD Design Awards. Disney had collaborated with D&AD in order to reach out to up-coming designers to create a campaign which celebrates their 100th anniversary.
RESPONSE
Through research and with the consideration of the target audience, my design outcomes follow the theme of imagination. Particularly, I have focussed on the relationship young adults had with Disney during their time of play as a child, in order to connect the target audience to the nostalgic memories. Each image fades smoothly from one to another in order to represent the magic of imagination as the items and background transform into famous Disney objects/characters.
